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Classy Casual Ensembles

The H&M FW Further Look Collection Offers Toasty Warm, Versatile Menswear

— August 6, 2011 — Fashion
The H&M Further Look Collection for men offers plenty of comparable and complementary pieces to the first look released in the spring. This line embraces a sophisticated and modern look for men while maintaining a casual and comfortable look. The H&M Further Look Collection features everything from dapper suits to sweatpants to baggy, striped cashmere sweaters.

Standout pieces in the H&M Further Look Collection include a pair of gray-wash man leggings, an elegant and sharp beige trench coat, and a vibrant down-fill vest. This collection is noteworthy addition to an already fabulous line of fall fashion for men.

Implications - Businesses that extend their efforts to offer a wide variety of accessible and versatile products will appeal to a wide audience. Consumers will flock to those businesses that offer the most in terms of selection and style.
Trend Themes
1. Accessible Versatility - Opportunities for creating products that offer a wide range of styles and functions to appeal to a diverse audience.
2. Sophisticated Comfort - Innovations that combine elegance and comfort for a sophisticated yet casual look.
3. Modern Menswear - Potential for reimagining traditional menswear with a modern twist.
Industry Implications
1. Fashion Retail - Opportunities for retailers to curate diverse and versatile collections that cater to different style preferences.
2. Textile Manufacturing - Scope for producing high-quality fabrics that offer both comfort and style in menswear.
3. E-commerce - Opportunities for online platforms to provide a wide selection of modern menswear options and enhance the shopping experience.
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