Adva Rozenshtein's 'Highway' Collection Has a Vintage Re-Purposed Feel
Emily Evans — August 6, 2011 — Fashion
References: shenkar.ac.il & designbreakonline
If you, too, have a love of jewelry with minimalist touches, the work of Adva Rozenshtein should impress. Each of these simple, yet stunning brooches were created by design student Adva Rozenshtein, who recently graduated from the Jewelry Design sector of the Shenkar College of Engineering and Design.
While many young women have shied away from wearing brooches -- as there is a common misconception that they are old women's jewelry -- these stunning pieces are far from geriatric. Each of these chic pieces from Adva Rozenshtein could easily be worn by contemporary fashionistas with youthful style.
Implications - Along with a favoring of vintage style that consumers continue to do, geriatric fashion continue to gain popularity. Companies looking to appeal to a young audience should actually consider creating products that would have once appealed to a much older audience.
While many young women have shied away from wearing brooches -- as there is a common misconception that they are old women's jewelry -- these stunning pieces are far from geriatric. Each of these chic pieces from Adva Rozenshtein could easily be worn by contemporary fashionistas with youthful style.
Implications - Along with a favoring of vintage style that consumers continue to do, geriatric fashion continue to gain popularity. Companies looking to appeal to a young audience should actually consider creating products that would have once appealed to a much older audience.
Trend Themes
1. Geriatric Fashion - Disruptive innovation opportunity: Create modern fashion products that appeal to a young audience while drawing inspiration from geriatric fashion.
2. Minimalist Jewelry - Disruptive innovation opportunity: Design and produce minimalist jewelry pieces that cater to the growing demand for simple yet stunning accessories.
3. Vintage Style - Disruptive innovation opportunity: Develop products that incorporate vintage elements to appeal to consumers with a penchant for nostalgic fashion.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Explore the intersection of geriatric and contemporary fashion to tap into a niche market of young consumers with unique tastes.
2. Jewelry - Disruptive innovation opportunity: Capitalize on the rising popularity of minimalist jewelry by creating innovative designs that blend simplicity and elegance.
3. Design - Disruptive innovation opportunity: Combine vintage and modern elements in design to create products that resonate with consumers seeking a unique and nostalgic aesthetic.
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