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Memorable Nostalgia Captures

Toyokazu Nagano Photographs Childhood Fun

— August 2, 2011 — Life-Stages
The magically enchanting photos of Toyokazu Nagano will you take you back in time. His playful childhood photos capture some of the best and most simple moments of youth through a lens that is both nostalgic and fun.

The photographer from Ishikawa, Japan, shoots both adults and children in and around his native town, but no matter what the age of his subjects, they each share a passion for life and a youthful innocence that is refreshing in this day and age, where everyone is in a rush to grow up. Nagano captures beauty in the simple things in life, and his lens is truly unique and high-spirited.

Implications - In a fast-paced world ridden with adult pressures, consumers appreciate art that captures the innocence and simplicity of youth and incites a sense of nostalgia for this playful time.
Trend Themes
1. Nostalgic Photography - The trend of capturing nostalgic childhood moments in photography presents an opportunity for photographers to tap into consumers' desire for simplicity and innocence.
2. Youthful Innocence - The trend of celebrating and embodying youthful innocence presents an opportunity for brands to create products and experiences that inspire play and freedom.
3. Magical Nostalgia - The trend of creating magical and enchanting experiences that capture a sense of nostalgia presents an opportunity for brands in the entertainment and event industries.
Industry Implications
1. Photography - Photography as an industry can leverage on Nostalgic Photography trend by creating services or products that allows customers to relive their childhood memories through photography.
2. Toy and Game - The toy and game industry can take advantage of the Youthful Innocence trend by designing toys and games that evoke feelings of simplicity and innocence, and promote free play.
3. Event and Entertainment - Event and entertainment industry can leverage on the Magical Nostalgia trend by creating events and experiences that transport customers to a nostalgic and magical world, without neglecting adult pleasures.
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