Ideas
Explore the world's #1 largest database of ideas and innovations, with 460,592 inspiring examples.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,086 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,086 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,210 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 460,592 cutting edge ideas.

Sweet Seaside Editorials

The Brooke by Grant Yoshino Shoot for FGR is Wetland Wonderful

— July 23, 2011 — Fashion
The Brooke by Grant Yoshino Fashion Gone Rogue photo shoot is a perfect example of the power a great location, stylish (and seasonal) wardrobe selection, and strong color contrast in an editorial.

The Brooke by Grant Yoshino Fashion Gone Rogue editorial is the latest in the rapidly developing career of Grant Yoshino, a three-year fashion photography veteran who moved to Los Angeles from San Jose in 2008 to pursue his passion. Now a full-time shutterbug, Yoshino has established himself as one to watch in California. His work has appeared in campaigns for major brands like Warner Brothers Records, FORD Models and Lucky Magazine.

In this shoot, Yoshino's talent comes into the picture when you consider the deft lighting each photograph has. Not only does he accentuate model Brooke Ford's natural beauty by contrasting her soft, angular face in monochrome shots, he helps Ford appear fierce in a bright, direct shot of her face, and also manages to evoke a sense of organic beauty when he captures her on wet sand near the water. Each of these snaps help make the Brooke by Grant Yoshino Fashion Gone Rogue the quintessential Yoshino photo editorial. Enjoy.

Implications - When a company is selling a product, they are also selling a brand image. One of the best ways a company can ensure their products connect with consumers on an emotional level is by investing in marketing that contains strong non-verbal indicators of the company's image. A location by the beach implies a carefree, fun, and flighty type of brand, and it embeds the image of unbridled childish glee in the subconscious of consumers.
Trend Themes
1. Location-based Advertising - Utilizing specific locations, such as beach settings, in advertising can create strong non-verbal indicators of a company's brand image and connect with consumers on an emotional level.
2. Fashion Photography Evolution - The utilization of deft lighting and strong color contrast in fashion photo editorials is rapidly developing, offering opportunities to innovate in the field.
3. Environmental Aesthetics - Capturing subjects in settings that evoke organic beauty, such as wetland areas, can create powerful emotional connections with viewers.
Industry Implications
1. Fashion Photography - Fashion photography is constantly evolving as photographers find new ways to capture models and garments through unique techniques and locations.
2. Advertising - Location-based advertising and non-verbal indicators through imagery are crucial elements in creating a strong brand image and reaching consumers.
3. Environmental Tourism - Utilizing stunning natural settings, such as wetlands and beaches, can attract tourists and highlight the beauty and importance of preserving these areas.
5
Score
Popularity
Activity
Freshness