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Metallic Beverage-Sippers

Tackle Heavy-Duty Drinks With the Titanium Straw

— July 23, 2011 — Lifestyle
The Titanium Straw is a product with two words that you probably never thought would go together and yet, here it is.

If you go through the list of what titanium is used for, chances are straws aren't one of them. But the good folks at ThinkGeek have decided to give it a go, and they've landed on this one-of-a-kind sipper that you won't find anywhere else. Why bother with a titanium straw? For one, it's tasteless and odorless, which means it won't affect taste. It also resists from getting too hot or too cold. If for some reason straws aren't light enough for you already, it's much more lightweight and it's strong. If you've ever wanted to punch a straw through an orange or grapefruit, this baby will do just fine.
Trend Themes
1. Titanium Straws - The disruptive innovation opportunity lies in developing a range of environmentally-friendly and reusable titanium straws for heavy-duty drinks.
2. Tasteless & Odorless Sippers - The disruptive innovation opportunity lies in creating straws made from materials that are tasteless and odorless, providing a better drinking experience.
3. Lightweight & Strong Sippers - The disruptive innovation opportunity lies in designing lightweight and durable sippers that can withstand heavy-duty use.
Industry Implications
1. Food & Beverage - The disruptive innovation opportunity lies in offering titanium straws as an eco-friendly alternative in the food and beverage industry.
2. Hospitality & Events - The disruptive innovation opportunity lies in providing titanium straws for hotels, restaurants, and event venues to enhance the guest experience and reduce waste.
3. Outdoor Recreation - The disruptive innovation opportunity lies in catering to the outdoor recreation industry by offering durable titanium straws for camping, hiking, and other activities.
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