The Dutch Ink 'Flight 101' Project Cleanses Old Walls Clean
Emily Evans — July 20, 2011 — Eco
References: dutchink.co.za & mymodernmet
Graffiti was once seen as unsightly and destructive by many people in mass society, but projects like this Dutch Ink 'Flight 101' one are helping to change that. As opposed to spray-painting on the graffiti, Dutch Ink uses creative stencils to scrub clean the dirty walls, thereby leaving a clean, fresh design.
The Dutch Ink Flight 101 project's use of clean tags is totally revolutionary to the graffiti world and would be a welcomed addition in major cities, which are known to have dirty walls. This South African group of artists should seriously consider coming to North America as they would be heavily appreciated!
Implications - Through changing people's perceptions about graffiti, Dutch Ink is helping to switch the negative connotation people have with the art form. Companies looking to appeal to eco-loving consumers should consider ways to put an eco-spin on existing products and services that are unsightly and environmentally damaging.
The Dutch Ink Flight 101 project's use of clean tags is totally revolutionary to the graffiti world and would be a welcomed addition in major cities, which are known to have dirty walls. This South African group of artists should seriously consider coming to North America as they would be heavily appreciated!
Implications - Through changing people's perceptions about graffiti, Dutch Ink is helping to switch the negative connotation people have with the art form. Companies looking to appeal to eco-loving consumers should consider ways to put an eco-spin on existing products and services that are unsightly and environmentally damaging.
Trend Themes
1. Clean Tagging - The use of creative stencils to scrub clean dirty walls, changing the perception of graffiti.
2. Eco-spin - Appealing to eco-loving consumers by putting an eco-friendly twist on existing unsightly and environmentally damaging products and services.
3. Graffiti Perception Shift - Changing people's negative connotation with graffiti through innovative approaches and projects like Dutch Ink Flight 101.
Industry Implications
1. Street Art - Opportunities for artists and organizations to push the boundaries of street art by embracing clean tagging techniques.
2. Urban Design - Integrating clean tagging in urban design projects to rejuvenate and transform the appearance of public spaces.
3. Eco-friendly Products - Creating eco-friendly alternatives or modifying existing products to cater to the growing demand of eco-loving consumers.
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