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Hip-Checked Kicks

The Alexander Lee Chang Vans Chukka Boot is Covered in a Bold, Hypnotic Pattern

— July 19, 2011 — Fashion
A recent collaboration between a famous Japanese pro-skater and one of the most popular skate brand companies in the world has resulted in the new Alexander Lee Chang Vans Chukka Boot. This boot, modeled after the brand's classic design of the Chukka, boasts an eye-catching, black-and-white checkered print on the exterior. Covered in patent leather, the Alexander Lee Chang Vans Chukka Boot has a sophisticated and slightly glamorous glossy finish.

This model of the Chukka definitely distinguishes itself amongst the others and is sure to receive a warm welcome within the the world's skate community.

Implications - A simple way for businesses to garner the attention of potential clients is through the use of bold and captivating design and packaging. Brands that provide consumers daring and striking styles will remain memorable in the eyes of consumers and will likely stand out amongst other brands.
Trend Themes
1. Bold Design - Opportunities exist for businesses to attract attention and stay memorable by incorporating bold and captivating design elements in their products and packaging.
2. Daring Styles - Brands that offer daring and striking styles are likely to stand out and be memorable in the eyes of consumers.
3. Skate Community Fashion - There is an opportunity for fashion brands to cater to the unique style preferences of the skate community and collaborate with popular skate brands.
Industry Implications
1. Fashion - Fashion brands can explore collaborations and designs to cater to the skate community's fashion preferences.
2. Footwear - Footwear brands can leverage bold design elements to create unique and eye-catching products that appeal to consumers.
3. Sporting Goods - Sporting goods companies can tap into the skate community market by offering products that feature bold designs and appeal to their unique style preferences.
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