Ideas
Explore the world's #1 largest database of ideas and innovations, with 460,503 inspiring examples.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,210 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 460,503 cutting edge ideas.

Streaker-Recruiting Publicity Stunts

This 'Get Naked' Stover Campaign Encourages Nudity

— July 19, 2011 — Marketing
Without fail, nudity is a reliable way to attract attention, so it became the basis of this 'Get Naked' Stover Photographers campaign. Birgit Stoever hired the help of the Rocket and Wink of Germany to publicize the firm in a way that is playful rather than pornographic.

The team came up with a rather effective way to broadcast the picture-taking service to Hamburg advertising agencies which involved visiting each office in person. Quite appropriately (or perhaps inappropriately according to some), various executives were visited by a streaker who delivered promotional packages from the company. Not simply containing information about Birgit Stoever's work, these 'Get Naked' Stover parcels included instructions on how to become a disguised streaker yourself, offering a complementary paper bag to wear over your head.
Trend Themes
1. Nude Advertising - Companies are exploring ways to use nudity as a way to stand out in their advertising campaigns.
2. Personalized Deliveries - The trend of delivering promotional material in a personalized way is increasing, with companies exploring creative ways to deliver their message.
3. Humorous Advertising - Humor is being used more and more frequently in advertising campaigns as a way to build brand awareness and differentiate from the competition.
Industry Implications
1. Advertising and Marketing - Companies in this industry can explore creative ways to advertise their products and services, such as using nudity or humor in their campaigns to stand out in a crowded market.
2. Personal Services - Companies in this industry can use personalized and creative delivery methods, like the 'Get Naked' Stover campaign, to offer a unique and memorable experience for their customers.
3. Fashion - Fashion brands can explore using nudity in their advertising campaigns to create attention-grabbing visuals and convey a bold and confident message to their target audience.
6.3
Score
Popularity
Activity
Freshness