'Trial Stay' Apartments Introduce a New Way for Japanese Coeds to Live
Omar Yusuf — July 16, 2011 — Lifestyle
References: japantrends
The folks at Lacine Corp. are hoping to challenge Japanese customs and reinvent the way modern women live in the country with their new venture 'Trial Stays.'
Japanese tradition encourages young women to stay at home with their parents until marriage so as to avoid transitions that are perceived to be costly and risky. Enter Lacine with an unorthodox proposal: Why not manage housing exclusively for young women interested in more autonomy? At the price of $250, a Trial Stay includes two to four weeks of tenancy in a trendy apartment, complete with a salon, personal instructors and other female-oriented workshops.
The thinking is that the Trial Stay will given the residents enough time to decide whether living alone is the right decision. Although they haven't released any statistics concerning the number of women who go onto live by themselves, the company is hopeful that this idea will effect real change.
Japanese tradition encourages young women to stay at home with their parents until marriage so as to avoid transitions that are perceived to be costly and risky. Enter Lacine with an unorthodox proposal: Why not manage housing exclusively for young women interested in more autonomy? At the price of $250, a Trial Stay includes two to four weeks of tenancy in a trendy apartment, complete with a salon, personal instructors and other female-oriented workshops.
The thinking is that the Trial Stay will given the residents enough time to decide whether living alone is the right decision. Although they haven't released any statistics concerning the number of women who go onto live by themselves, the company is hopeful that this idea will effect real change.
Trend Themes
1. Challenge Japanese Customs - Creating alternative housing options for young women challenges traditional Japanese customs and promotes autonomy.
2. Reinvent How Women Live - Providing trendy apartments and female-oriented workshops offers a new way for modern women to live and make independent decisions.
3. Promote Autonomy - Trial Stays empower young women to explore living alone and make informed decisions about their housing choices.
Industry Implications
1. Real Estate - The real estate industry can adapt to provide housing options that cater to the changing needs and desires of young women.
2. Hospitality - The hospitality industry can explore new services tailored to young women, such as providing personal instructors and workshops in trendy apartments.
3. Education - The education industry can offer specialized courses and workshops that empower young women to make informed decisions about living independently.
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