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3D-Cancelling Specs

These 2D Glasses Save You From Headaches

— July 13, 2011 — Lifestyle
These 2D Glasses from ThinkGeek will ensure you no headaches the next time you’re forced to see a 3D movie.

The 2D Glasses were created to eliminate the 3D effect, which will actually help to prevent nausea and headaches. But if you’re worried about the quality of the film, don’t worry because these glasses ensure you’ll get a nice picture. They’re made of ABS plastic to help preservation and are referred to as “De-3D.” Never again will you have to worry about dizzying graphics!

Implications - When popular tech effects like 3D make a splash in audiences, there is always a segment of viewers who do not like the tech effect. By creating products that eliminate the added movie effects, the viewer feels comfortable and will still be willing to spend the money on the device as well as the film or show.
Trend Themes
1. De-3d Glasses - Creating glasses that eliminate 3D effects in movies and shows to prevent headaches and nausea can help increase viewer comfort and willingness to spend money.
2. 2d-only Streaming - Offering a streaming service that only streams 2D movies and shows can cater to viewers who dislike 3D effects, increasing their comfort and willingness to pay for the service.
3. Personalized Viewing - Developing technology that allows viewers to adjust the 3D effects of their own devices can offer a personalized viewing experience, catering to both 3D enthusiasts and those who prefer 2D visuals.
Industry Implications
1. Entertainment - The entertainment industry can create products like De-3D glasses to cater to viewers who dislike 3D effects, increasing their comfort and willingness to spend money on movies and shows.
2. Streaming - Streaming services that offer 2D-only content can cater to viewers who are sensitive to 3D effects, increasing their comfort and giving them a reason to switch from traditional cable TV or movie theaters.
3. Technology - Technology companies can develop devices that allow for personalized 3D viewing experiences, catering to both 3D enthusiasts and those who prefer 2D visuals.
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