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Online Fashion Show Highlights Trends

Who What Wear TV

— December 6, 2007 — Fashion
Want to stay on top of celebrity trends but hate the lag time of before star gossip mags hit the stands, or the hassle it takes to peruse countless fan sites? Who What Wear TV has simplified the act of keeping up on your fashion savvy.

It comes from the makers of WhoWhatWearDaily.com, the much-loved online fashion and beauty magazine about what the celebrities are wearing now, on and off the red carpet, including in their day-to-day. Each episode, hosted by Katherine Power and Hillary Kerr, covers a specific trend, shows what celebrities are wearing it, and then offers tips on how to make the look work for you.

To make it even easier, you can "shop the closet" and purchase all the clothing, shoes and accessories featured in the episodes directly from the site.
Trend Themes
1. Online Fashion Shows - Online fashion shows are a disruptive innovation opportunity for fashion brands to showcase their latest collections virtually and connect with a wider audience.
2. Influencer-led Fashion Trends - Influencer-led fashion trends are a disruptive innovation opportunity for brands to leverage the social media following of fashion influencers and create a loyal customer base.
3. E-commerce Integration - E-commerce integration in online fashion shows is a disruptive innovation opportunity to bridge the gap between the virtual catwalk and real-time shopping.
Industry Implications
1. Fashion Industry - The fashion industry can leverage online fashion shows and influencer-led fashion trends to adapt to the changing market landscape and increase brand visibility.
2. E-commerce Industry - The e-commerce industry can explore e-commerce integration in online fashion shows and offer virtual shopping experiences to customers.
3. Media and Entertainment Industry - The media and entertainment industry can tap into the growing demand for online fashion shows and create original content to cater to the audience's fashion needs.
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