The ‘Brava Boutique’ Re-Purposes T-Shirts into Adorable Kiddie Clothing
Emily Evans — July 12, 2011 — Eco
References: gladheartgirls.blogspot & etsy
The thought of a forensic scientist-turned-clothing designer is certainly not something you hear about everyday, and neither is the kind of high-quality, eco-clothing that can be found in the ‘Brava Boutique.’ This truly special clothing is made from upcycled t-shirt dresses and can even be custom made-to-order!
When looking through the ‘Brava Boutique’ on Etsy, the thought of picking out just one of these adorable children’s dresses seems impossible, as a result of the boutique's endless abundance of dresses for everything and everyone. For those parents particularly nostalgic about a favourite candy, soda, retro band or movie, the ‘Brava Boutique’ can create these eye-catching dresses out of Mom or Dad’s favourite t-shirts. Carrie Poniewaz -- one of the designers behind the ‘Brava Boutique’ -- shared with Trend Hunter some of her mom’s best advice: “learn to type and learn to sew and you will always have a job and something to wear.” These dresses would make for the perfect summer gifts or little personal indulgences!
These images were used with permission from Carrie Poniewaz.
Implications - Up-cycled products continue to be on the forefront of cutting-edge designs. Consumers are now looking to modern companies to create recycled product just like the upcycled dresses from the ‘Brava Boutique’.
When looking through the ‘Brava Boutique’ on Etsy, the thought of picking out just one of these adorable children’s dresses seems impossible, as a result of the boutique's endless abundance of dresses for everything and everyone. For those parents particularly nostalgic about a favourite candy, soda, retro band or movie, the ‘Brava Boutique’ can create these eye-catching dresses out of Mom or Dad’s favourite t-shirts. Carrie Poniewaz -- one of the designers behind the ‘Brava Boutique’ -- shared with Trend Hunter some of her mom’s best advice: “learn to type and learn to sew and you will always have a job and something to wear.” These dresses would make for the perfect summer gifts or little personal indulgences!
These images were used with permission from Carrie Poniewaz.
Implications - Up-cycled products continue to be on the forefront of cutting-edge designs. Consumers are now looking to modern companies to create recycled product just like the upcycled dresses from the ‘Brava Boutique’.
Trend Themes
1. Upcycled Fashion - The trend of creating new clothing from old materials continues to grow, providing opportunities for innovative designers and sustainable businesses.
2. Customized Clothing - Consumers are increasingly seeking personalized and unique clothing, opening up possibilities for businesses to offer bespoke services.
3. Nostalgic Apparel - The popularity of retro designs and brands is leading to a demand for clothing that reflects past eras and pop culture references.
Industry Implications
1. Fashion - Fashion companies looking to capitalize on the trend of sustainable and customizable clothing can offer upcycled, made-to-order designs to conscious consumers.
2. E-commerce - Online marketplaces like Etsy provide a platform for independent sellers to offer unique and personalized products to a global audience.
3. Retail - Brick and mortar stores can attract customers by offering one-of-a-kind products and customization services, distinguishing themselves from fast-fashion competitors.
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