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Jenga Residences

Orange Architects' 'The Cube' is a One-of-a-Kind Apartment Complex

Move over, Leaning Tower of Pisa -- Orange Architects' 'The Cube' is an architectural wonder and a luxury living space! The Dutch studio built the apartment complex in the eastern district of Beirut, saying of their design, "The form reaches the maximum allowable height to produce flexible floor plans to optimize breath taking views of the city and Mediterranean."

Terrace roof gadens, open-air verandas and a massive children's playground can be found within the many nooks and crannies of the creatively crafted apartments. The all-white interiors are modern chic and reflect a certain kind of young and hip lifestyle.

Implications - With urbanization happening rapidly in both major cities and smaller subsets, luxury condominiums are overtaking skylines as consumers move towards simpler, more low-maintenance lifestyles. With the heavy amounts of competition among these living spaces, those that are architecturally unique and maintain a hip and modern decor will pique the interests of younger, new-money crowds for whom these living spaces are built.
Trend Themes
1. Unique Luxury Living Spaces - Architecturally unique and creatively crafted luxury living spaces are emerging to pique the interest of younger generations.
2. Urbanization - Urbanization is rapidly increasing, leading to a demand for simpler, low-maintenance lifestyle options like luxury condominiums.
3. Modern Chic Interiors - Living spaces with all-white, modern chic interiors are in high demand among those looking for a particular kind of young and hip lifestyle.
Industry Implications
1. Real Estate - Real estate developers and firms need to focus on designing architecturally unique and modern living spaces with functional yet creative features to address the preferences of young and affluent consumers.
2. Architecture - Architects have the opportunity to design new, innovative, and adaptive living spaces catering to the new money crowd with a focus on urbanization, modern chic interiors, and sustainable living.
3. Interior Design - Interior designers can cater to the demand for modern chic interiors in luxury living spaces using all white colors, natural light, and creative space-saving features to make the living spaces feel bigger and more comfortable.
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