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Deconstructed Dinner Photography

Feast Your Eyes on William Matthew Valle's French Cuisse Site

— July 3, 2011 — Pop Culture
French Cuisse is an exceptional site, not only because of its deliciously unique design and concept, but because its creator is only 18 years old.

Culinary student William Matthew Valle has taken an innovative approach to recipes. He is appealing to visual learners everywhere with his inspiring food photography. French Cuisse is comprised of a series of photos; Valle first photographs the ingredients of his recipe, then photographs the finished dish and places them next to each other.

This creates a tasty juxtaposition that is sure to have you salivating. These clean culinary photos on French Cuisse will inspire your inner chef. Bon appetit!

Implications - Consumers living in urban areas live extremely fast-paced lives and often can't find time to read in-depth literature. These consumers seek methods of learning that are concise and visual, making them more time-efficient. Companies can cater to this busy demographic by displaying their data in organized infographics or images.
Trend Themes
1. Visual Learning - Valle's innovative approach to recipes appeals to visual learners everywhere with his inspiring food photography; companies can cater to this busy demographic by displaying their data in organized infographics or images.
2. Deconstructed Photography - French Cuisse's deconstructed dinner photography creates a tasty juxtaposition that can inspire new trends in food photography and presentation.
3. Concise Communication - Consumers seek concise methods of learning, which present opportunities for companies that can display data with maximal clarity and minimal complexity in packaging, advertising, and other forms of communication.
Industry Implications
1. Food Photography - French Cuisse's deconstructed dinner photography creates a new trend for food photographers to explore.
2. Education and Training - The need for visually-oriented learning methods creates disruptive opportunities for industries that provide training and education, such as culinary schools or online courses.
3. Advertising and Marketing - The trend toward concise and visual communication opens opportunities for companies in the advertising and marketing fields to create effective campaigns that are both informative and aesthetically pleasing.
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