The Jerico Santander Atutiplen Image Series Takes you on a Ride
Leslie Chen — June 30, 2011 — Art & Design
References: behance.net & behance.net
Presenting art as a form of entertainment is the Jerico Santander Atutiplen series of images. Featuring one main subject matter and then turning it into something unrecognizable, the illustrations are a wacky and fun twist on real life.
Santander comes from Spain and shows a real knack in releasing his imagination into his artwork. One of the images in the Jerico Santander Atutiplen series is of a girl riding a wooden horse that you would normally find on a carousel. Not only is she sweeping through the sky on it but there is a giant teapot attached that acts as the inflatable balloon.
Largely experimental and inspiring, the Jerico Santander Atutiplen series will take you on the trip of your life.
Implications - Modern-day customers are looking for products that offer a way of escape. Items containing a fantastical element are appealing to shoppers who want to forget their responsibilities for a brief moment. Companies could hone in on this desire for a more whimsical aspect in order to attract more consumers.
Santander comes from Spain and shows a real knack in releasing his imagination into his artwork. One of the images in the Jerico Santander Atutiplen series is of a girl riding a wooden horse that you would normally find on a carousel. Not only is she sweeping through the sky on it but there is a giant teapot attached that acts as the inflatable balloon.
Largely experimental and inspiring, the Jerico Santander Atutiplen series will take you on the trip of your life.
Implications - Modern-day customers are looking for products that offer a way of escape. Items containing a fantastical element are appealing to shoppers who want to forget their responsibilities for a brief moment. Companies could hone in on this desire for a more whimsical aspect in order to attract more consumers.
Trend Themes
1. Fantastical Escape Products - Products that offer a way of escape through a fantastical element appeal to modern-day customers seeking a temporary break from responsibilities.
2. Experimental Artwork - Largely experimental and inspiring artwork captures the attention of viewers and offers a unique visual experience.
3. Unrecognizable Real Life - Artwork that transforms familiar subjects into unrecognizable forms adds a wacky and fun twist on real life.
Industry Implications
1. Retail - Retailers can tap into the desire for whimsical escape products to attract more consumers.
2. Entertainment - The experimental and fantastical nature of the artwork can be incorporated into entertainment experiences to provide a unique and immersive journey.
3. Art and Design - Exploring unconventional and surrealist approaches in artwork can create disruptive innovation opportunities and captivate audiences.
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