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Iconic Prototype Revelations

The 'Star Wars: The Blueprints' Book Reveals Secretive Outlines

— July 1, 2011 — Business
Star Wars fans will be pleased to know that this fall, the epic 'Star Wars: The Blueprints' novel is set to sell in a limited edition. The book reveals every original outline used to make the actual designs and sculptures in the iconic series.

The book comes with commentary from J. W. Rinzler, and the entire series was taken from the Lucasfilm Archives. This is the first chance the public will ever have to ever catch a glimpse into the workings of how these historic artifacts were designed in the very beginning. For any Star Wars fanatic out there, this is a purchase you do not want to miss!

Implications - Due to millions of replicas and unauthentic product designs, consumers are looking for more genuine commodities. This Star Wars novel addresses this desire and gives customers insight into the original movie conceptions. Companies can benefit from this pattern by using marketing techniques that stress authenticity in their products.
Trend Themes
1. Authenticity Tribute - Consumers are looking for genuine commodities, creating opportunities to promote authenticity in products.
2. Archival Access - Increased public access to archives and original designs creates opportunities for new products and experiences.
3. Heritage Hype - Heritage brands and franchises that tap into fan nostalgia can create new revenue streams and expand their reach.
Industry Implications
1. Publishing - The limited edition release of 'Star Wars: The Blueprints' sets a precedent for niche and collectible publications.
2. Film and Television - Access to original designs and archives can inform future productions and merchandise for franchises like Star Wars.
3. Marketing and Advertising - Authenticity and heritage can be powerful marketing tools, especially for brands or products with loyal fan bases.
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