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Consciously Candid Captures

Bliss Katherine Finds Serene Simplicity in Her Snapshots

— June 30, 2011 — Fashion
Bliss Katherine is 21-years-old and is currently located in both Florida and Chicago. She may be young, but don't let her youthful age fool you into thinking her photography skills are anything short of extraordinary. Check out these candid captures to see exactly what this budding, young talent is capable of.

Bliss Katherine uses a naturalistic setting in this series to help bring out the relaxed side of her subjects. The result is rare snapshots that express pure emotion without looking forced or contrived. Moreover, Katherine manages to bring out each individual personality of her models through specific angles and lighting techniques. No matter what the challenge, Bliss Katherine demonstrates her talent with every click of the camera.

Implications - Many consumers become caught up in the stresses of everyday life, and photos such as these allow individuals to experience a sense of release from the confines of everyday life. Companies should consider how their products can offer these sensations to their anxious customers.
Trend Themes
1. Naturalistic Photography - The trend of using naturalistic settings and relaxed poses in photography can provide consumers with a sense of release from everyday stressors, and provide an opportunity for disruptive innovation in the photography industry through new techniques and tools.
2. Capturing Pure Emotion - There is a growing trend of capturing pure emotion in photography, and this can be leveraged for disruptive innovation opportunities in industries such as advertising and marketing, where emotional connection to products and brands is key.
3. Personality-driven Photography - Personalized and personality-driven photography techniques, such as specific angles and lighting to bring out each individual's personality, can offer disruptive innovation opportunities in industries such as fashion and beauty, where individuality is often celebrated and valued by consumers.
Industry Implications
1. Photography - With the growing trend of naturalistic and personality-driven photography, companies within the photography industry can find disruptive innovation opportunities through new tools and techniques to provide consumers with unique and personalized photographs.
2. Advertising - Companies within the advertising industry can leverage the trend of capturing pure emotion in photography to create emotional connections with consumers, offering disruptive innovation opportunities for brands to stand out and resonate with their target audience.
3. Fashion and Beauty - As personalized and individualized content becomes increasingly popular, companies within the fashion and beauty industry can offer disruptive innovation opportunities by using personality-driven photography techniques to showcase unique looks and products that resonate with consumers on a personal level.
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