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Seedy Carnival Shoots

Paolo Ventura's 'The Goldfish' Editorial Stars Lily Cole

— June 29, 2011 — Fashion
There is a sense of nostalgia throughout 'The Goldfish' photo spread that is made even more potent thanks to the dilapidated surroundings and carnival motif. Centered around the story of a rather sketchy man trying to gain the affections of a young woman by winning a goldfish, the shoot has a seedy quality that is exaggerated by the quiet and bleak setting as well as the man's dubious nature.

Photographed by Paolo Ventura, 'The Goldfish' editorial stars Lily Cole. Beautifully styled by Vibe Dabelsteen, who made Cole look like a blooming rose amidst a rotting bush filled with only thorns, the shoot is captivating. 'The Goldfish' is set to appear in Vs. Magazine's summer issue.
Trend Themes
1. Nostalgia-themed Photo Spreads - Opportunity for brands to tap into the sentimental value consumers place on memories and provide unique, personalized experiences that take them back in time.
2. Sketchy Character Narratives - Opportunity for filmmakers and writers to create unique, multi-dimensional characters that challenge traditional stereotypes and engage audiences with their complexity.
3. Seedy Carnival Aesthetic - Opportunity for event planners and designers to create immersive, alternative experiences that transport guests to another world, with themed decor and interactive performances.
Industry Implications
1. Fashion - Opportunity for retailers to incorporate nostalgia-themed marketing campaigns with a modern twist, designed to engage consumers through unique storytelling and fashion-forward aesthetics.
2. Publishing - Opportunity for publishers to curate nostalgic visuals and create narrative-driven content to resonate with audiences and evoke a sense of emotional connection to the past.
3. Entertainment - Opportunity for live event producers to create immersive, multi-sensory experiences that transport audiences to another time and place through themed decor, interactive performances, and engaging narratives.
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