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Locked-Up Celeb Ads

The Lindsay Lohan Beezid Ad is Far From Glamorous

— June 29, 2011 — Marketing
The Lindsay Lohan Beezid ad is proof that, though she is still serving time at home for reportedly stealing a necklace in January, LiLo hasn't stopped working. She's filmed at least two commercials from the comfort of her living room. Last week was the launch of the Lindsay Lohan Beezid ad, which features a video of the young star promoting the bidding company while serving her 35-day house arrest sentence. The house arrest ad is just under twenty seconds and isn't exactly high quality. It is, however, nice to see that Lohan is starting to take her work seriously again, even if it is a low-budget video ad.

Earlier this week, Air New Zealand confirmed that they have also worked with Lohan in her home to film a commercial. The house arrest ad will be featured as part of their recent campaign featuring celebrities like David Hasselhoff and Snoop Dogg. I'm anticipating the ad to look similar to the Lindsay Lohan Beezid ad.
Trend Themes
1. Home Filmed Commercials - The rise of home filmed commercials presents an opportunity for brands to create low-budget advertisements in unconventional settings.
2. Celebrity Endorsements - Using celebrities like Lindsay Lohan in ads while they are under house arrest can create a buzz and generate publicity for brands.
3. Low-quality Advertising - The use of intentionally low-quality video ads can be a disruptive innovation that stands out in a sea of high-production advertisements.
Industry Implications
1. Advertising - The advertising industry can leverage the trend of home filmed commercials to create cost-effective and unconventional campaigns.
2. Celebrity Management - Celebrity management agencies can explore new opportunities in working with celebrities who are under house arrest or facing restrictions, like Lindsay Lohan.
3. Video Production - Low-quality video ads provide opportunities for video production companies to experiment with creative techniques and styles that break traditional norms.
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