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Badass Kitty Trailers

The Puss in Boots Movie Preview is a Latin Adventure

— June 29, 2011 — Pop Culture
For those who fell in love with the badass kitty from Shrek, Puss in Boots is now starring in his very own feature film. The new Puss in Boots movie trailer gives viewers a taste of what to expect.

Antonio Banderas continues as the voice of Puss in Boots, furthering the great job he's done at using the enchanting Latin accent to keep viewers wanting more. Although this film does not feature the beloved Shrek, there are new additions such as Humpty Dumpty and a lady friend for Puss. The film is set to hit theaters in November of this year so watch out for more cool kitty promotions.

Implications - This film does manages to ride the success of a previous box-office hit to gain attention from consumers. Companies can benefit from using previously successful products and appropriating them for alternative uses.
Trend Themes
1. Riding Success - Companies can benefit from using previously successful products and appropriating them for alternative uses.
Industry Implications
1. Film Marketing - Film production companies can leverage the success of popular characters or franchises to generate attention and promote new releases.
2. Merchandising - Companies can create and market new merchandise based on popular characters to capitalize on their existing fanbase.
3. Franchise Expansion - Expanding popular franchises by giving secondary characters their own standalone movies can attract new audiences and increase revenue.
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