Sandra Dieckmann Connects Nature with Fantasy
Jordan Sowunmi — June 29, 2011 — Art & Design
References: sandradieckmann & beautifuldecay
German-born artist Sandra Dieckmann creates paintings that blend elements of surrealism with illustrations of wild animals to produce artwork that is intriguing, shocking and memorable.
Sandra Dieckmann, currently based in London, England, is known for her passionate animal illustrations. Her work exemplifies the possibilities available for artists who focus on one subject matter, but are willing to buck convention on how that genre is viewed artistically. In Sandra Dieckmann's portfolio, there are colorful and graphic illustrations that highlight animals in their natural habitat (her portrait of a screaming bear is particularly memorable), but she juxtaposes those works with illustrations that show a cat with a human head, asleep (or dead), in a casket. The image is jarring, but also shares elements of comedy and mystery.
Sandra Dieckmann's work was recently displayed as a part of a group exhibition at the Orekhovo-Zuevo exhibition in Moscow, Russia, and her work recently became available for physical purchase in the U.S. at Atlanta's Young Blood Boutique.
Implications - One way a company can generate immediate marketing attention is by featuring advertising that shows surrealist images. By featuring a comedic ad where something is obviously amiss, the marketing draws consumers in on a curiosity level before the advertising angles are considered. The unfamiliar nature of the surrealist advertising increases chances of consumers paying closer attention to the marketing.
Sandra Dieckmann, currently based in London, England, is known for her passionate animal illustrations. Her work exemplifies the possibilities available for artists who focus on one subject matter, but are willing to buck convention on how that genre is viewed artistically. In Sandra Dieckmann's portfolio, there are colorful and graphic illustrations that highlight animals in their natural habitat (her portrait of a screaming bear is particularly memorable), but she juxtaposes those works with illustrations that show a cat with a human head, asleep (or dead), in a casket. The image is jarring, but also shares elements of comedy and mystery.
Sandra Dieckmann's work was recently displayed as a part of a group exhibition at the Orekhovo-Zuevo exhibition in Moscow, Russia, and her work recently became available for physical purchase in the U.S. at Atlanta's Young Blood Boutique.
Implications - One way a company can generate immediate marketing attention is by featuring advertising that shows surrealist images. By featuring a comedic ad where something is obviously amiss, the marketing draws consumers in on a curiosity level before the advertising angles are considered. The unfamiliar nature of the surrealist advertising increases chances of consumers paying closer attention to the marketing.
Trend Themes
1. Surrealist Advertising - Companies can generate attention by featuring comedic ads with surreal images, increasing consumer curiosity and engagement.
2. Animal-focused Art - Artists who focus on depicting animals in unconventional ways can create intriguing and memorable artwork that stands out.
3. Blending Surrealism and Illustration - The fusion of surrealism and wildlife illustrations creates captivating and thought-provoking artwork.
Industry Implications
1. Marketing and Advertising - The use of surrealist images in advertising can disrupt traditional marketing strategies and create new engagement opportunities.
2. Art and Design - The animal-focused art genre offers innovative opportunities for artists to push boundaries and create unique visual experiences.
3. Gallery and Exhibition - Exhibitions featuring the fusion of surrealism and wildlife illustrations can attract a diverse range of art enthusiasts seeking unconventional and captivating artwork.
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