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Split Screen Cellphone Cinema

This JW Griffiths Love Story was Shot Entirely with a Mobile Phone

— June 29, 2011 — Pop Culture
This JW Griffiths love story is no ordinary short film! This incredible piece of cinematic art was not only shot for a split screen, but was also shot using Griffith's mobile phone! Split screen cinema is a creative editing technique used by only the most adventurous of film makers. It is often difficult to follow when not done properly, but Griffith has mastered the art and skillfully edited the piece such that each shot matches up perfectly in time in a way that tells a beautiful story.

The last major motion picture to be edited in this style was the Aaron Eckhart's award winning 'Conversations With Other Women,' and Griffith's short film showcases incredible promise for the genre.

Implications - Filmmaking is an art form that is heavily criticized by the consuming masses, who are regularly exposed to endless amateur attempts from the YouTube loving population. The rise of YouTube has also signified a world where original content is few and far between, and films with elements that set them apart give audiences looking for something different a fresh perspective.
Trend Themes
1. Split Screen Cinema - JW Griffiths' love story utilizing split screen cinema showcases potential for more creative editing techniques using mobile devices.
2. Mobile Cinematography - Filmmakers can now produce cinematic-quality films using only their mobile phones.
3. Original Content Creation - The rise of split screen cinema and mobile cinematography provide opportunities for filmmakers to create fresh and innovative content that stands out in a world where original content is scarce.
Industry Implications
1. Film Production - Split screen cinema and mobile cinematography offer disruptive innovation opportunities for film production as these techniques can potentially reduce production costs.
2. Smartphone Technology - The use of mobile phones in film production presents disruptive innovation opportunities for smartphone technology advancements.
3. Online Streaming and Distribution - The demand for fresh and innovative content in a world where originality is scarce presents disruptive innovation opportunities for online streaming and distribution platforms.
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