These Owen GIldersleeve Highlights the Power in Papercrafts
Jordan Sowunmi — June 28, 2011 — Marketing
References: owengildersleeve & beautifuldecay
The Owen Gildersleeve portfolio provides viewers with a view into the world of a trailblazing and extremely accomplished artist. The Owen Gildersleeve portfolio shows the originality and flexibility that have made Gildersleeve a favorite of some of the biggest advertising departments in the corporate world.
Gildersleeve took the art world by storm when he began designing and illustrating professionally when he graduated from the University of Brighton in 2008. His unique style usually features him using scissors or other instruments to cut out letters, pictures and designs, which he implements alongside more standard illustrations.
Gildersleeve's work has been featured in respected publications around the globe, including The New York Times, the Guardian, Wired, and Fast Company Magazine. His work was most recently exhibited at the Somerset House in London, England.
Implications - As the confluence of the art and corporate worlds continues, one effective way a corporation can create memorable advertising is by enlisting respected illustrators and graphic designers to create images for their marketing. By recruiting some of the art world's best, the company establishes credibility among art watchers and can trumpet their support for the local art community. They also stand a better chance of constructing original marketing that muddies the lines between advertising and artistic creations.
Gildersleeve took the art world by storm when he began designing and illustrating professionally when he graduated from the University of Brighton in 2008. His unique style usually features him using scissors or other instruments to cut out letters, pictures and designs, which he implements alongside more standard illustrations.
Gildersleeve's work has been featured in respected publications around the globe, including The New York Times, the Guardian, Wired, and Fast Company Magazine. His work was most recently exhibited at the Somerset House in London, England.
Implications - As the confluence of the art and corporate worlds continues, one effective way a corporation can create memorable advertising is by enlisting respected illustrators and graphic designers to create images for their marketing. By recruiting some of the art world's best, the company establishes credibility among art watchers and can trumpet their support for the local art community. They also stand a better chance of constructing original marketing that muddies the lines between advertising and artistic creations.
Trend Themes
1. Crossover Art and Advertising - Opportunity for corporates to collaborate with artists and designers to create unique and innovative marketing campaigns that blur the line between art and advertising.
2. Paper Cut Illustrations - Exploring the potential of papercrafts in the world of graphic design and advertising to create visually impactful and memorable content.
3. Supporting Local Art Community - Corporations can enhance their image by actively supporting local artists and showcasing their work, aligning themselves with the art community and gaining credibility.
Industry Implications
1. Advertising - Opportunity for advertising agencies to collaborate with illustrators and graphic designers to create groundbreaking and boundary-pushing marketing campaigns.
2. Graphic Design - Graphic designers can leverage the power of paper cut illustrations to add a unique and tactile element to their designs, creating engaging visuals.
3. Art Galleries - Art galleries can showcase the work of talented illustrators and designers, attracting corporate sponsors and bringing together the art and business communities.
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