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Iconic Rockstar Photography

The Bruce Fleming Jimi Hendrix Shots are a Portal into History

— June 28, 2011 — Fashion
It's been decades since Jimi Hendrix dominated the charts with his unique blend of nimble guitar dexterity and rock God swagger, but the Bruce Fleming Jimi Hendrix shots do an excellent job of capturing the musician in his most natural form.

The Bruce Fleming Jimi Hendrix shots are a portal into a previous generation. Fleming, an internationally acclaimed commercial and fine art photographer, befriended and began taking photographs of Hendrix prior to his international success in 1966. Over the remaining four years of Hendrix' life, Fleming and his camera were a constant presence.

In this collection of shots, Fleming does a great job of capturing the intensity and passion that made Hendrix the voice and face of a generation. Despite an extremely successful commercial career that has included shoots for brands like Bacardi, BP and Carlsberg, Fleming is still most revered for being one of the few photographer's that captured Hendrix in his prime.

Implications - The last few years have seen a movement toward celebrating and repurposing styles and fashions from a bygone generation. Any company seeking to capitalize on this consumer desire for the vintage would be wise to feature advertising that highlights or trumpets the accomplishments of past musicians, athletes or celebrities. By forcing the consumer to harken back to a different entertainment world, the brand associates itself with the iconic images of yesteryear.
Trend Themes
1. Vintage Celebrity Revival - Companies can attract consumers by featuring advertising that celebrates the accomplishments of past musicians, athletes, or celebrities, creating a nostalgic connection.
2. Capturing Authenticity - There is a growing demand for photography that captures the intensity and passion of iconic figures, presenting an opportunity for photographers to showcase their skills in capturing raw emotions.
3. Nostalgic Branding - Brands can associate themselves with the iconic images of yesteryear by incorporating vintage elements into their branding and marketing strategies.
Industry Implications
1. Advertising - The advertising industry can embrace the trend by creating campaigns that feature vintage celebrity figures and celebrate the achievements of the past.
2. Photography - Photographers have an opportunity to specialize in capturing the authenticity and raw emotions of iconic figures, leveraging the demand for nostalgic photography.
3. Fashion - Fashion brands can incorporate vintage celebrity images in their designs and marketing materials, capitalizing on the resurgence of vintage styles.
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