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Half-Formal Business Apparel

Formalitees Tie T-Shirts Are Organic Tees with Attached Ties

— June 27, 2011 — Eco
Tie T-shirts are short-sleeved tees with free-swinging ties that are permanently attached at the neck.

Business suits are no longer the symbol of idolatry that they once were, primarily due to the corrupt politicians and greedy Wall Street bankers who wear them; however, the suit and tie remain the sole representation of professionalism. The Tie T-shirts present a blend of business fashion and street style.

Sewn in Los Angeles from 100 percent organic cotton grown by family farmers in Texas, the Tie T-shirts redefine business casual to be as comfortable as it is responsible. Tie T-shirts take an aggressive stance against business suits and the evils of "business as usual," standing instead for real leaders who value social and environmental justice.

Dress up without selling out with Formalitees' Tie T-shirts and fight back against the greed and exploitation represented by suits.
Trend Themes
1. Organic Business Apparel - The use of organic materials for business attire presents an opportunity for environmental sustainability in professional settings.
2. Casual Professionalism - The trend towards combining professional and casual clothing could open up a niche market for companies to create more comfortable workwear.
3. Socially Conscious Fashion - Designing clothing with a social or environmental message could disrupt the current norm of purely aesthetic fashion products.
Industry Implications
1. Fashion and Apparel - Incorporating sustainability and social consciousness into the fashion industry could lead to disruptive innovation in the design and production of clothing.
2. Corporate Workwear Providers - Companies that specialize in creating work attire could disrupt the traditional suit and tie industry by creating casual yet professional clothing options.
3. Organic Cotton and Agriculture - The growing demand for sustainable and environmentally friendly materials presents an opportunity for the organic cotton industry to expand and increase their market share.
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