The 'Apple - Beast File' Video Sheds Light on Apple Inc. Practices
Jason Soy — June 26, 2011 — Pop Culture
References: vimeo & visualnews
Apple Inc. has always presented itself as an upstanding company, but in the interest of corporate transparency, this 'Apple - Beast File' has delved into the company's history and pulled out some less-than-flattering information.
The 'Apple - Beast File' criticizes the mega company for evoking social do-gooders Mohandas Karamchand Gandhi and Martin Luther King Jr. while committing some acts of inhumanity themselves. For instance, Apple Inc. outsources most of its labor and employs foreign workers at questionable pay rates. Did you know that if an Apple iPad were to be made using North American labor, it would cost consumers $14,970?
The video continues by illuminating facts about Apple practices that appear suspect. Does the "Think different" company truly practice what it preaches? Watch the video and decide.
Implications - A corporation's reputation plays a major part in its success. Companies which appear to follow strong ethical practices are better able to evoke trust from their customers. It is thus ever important for corporations to align their business practices with the way they project themselves to the public.
The 'Apple - Beast File' criticizes the mega company for evoking social do-gooders Mohandas Karamchand Gandhi and Martin Luther King Jr. while committing some acts of inhumanity themselves. For instance, Apple Inc. outsources most of its labor and employs foreign workers at questionable pay rates. Did you know that if an Apple iPad were to be made using North American labor, it would cost consumers $14,970?
The video continues by illuminating facts about Apple practices that appear suspect. Does the "Think different" company truly practice what it preaches? Watch the video and decide.
Implications - A corporation's reputation plays a major part in its success. Companies which appear to follow strong ethical practices are better able to evoke trust from their customers. It is thus ever important for corporations to align their business practices with the way they project themselves to the public.
Trend Themes
1. Corporate Transparency Education - In light of the 'Apple - Beast File' video, there is a growing trend towards corporate transparency education that exposes practices not aligned with a company's outward image and values.
2. Labor Outsourcing Awareness - The video's emphasis on questionable labor practices by Apple Inc. is generating a trend towards consumer awareness and scrutiny of labor outsourcing by companies.
3. Ethics Branding - There is a trend towards strong emphasis on ethical practices in a company's branding efforts to evoke trust and loyalty from customers.
Industry Implications
1. Corporate Education and Training - Corporate education and training providers have an opportunity to offer courses on corporate transparency and aligning practices with values.
2. Labor Contracting and Compliance Services - Companies that provide labor contracting services and compliance solutions have an opportunity to partner with businesses to ensure ethical treatment of workers.
3. Brand Consulting and Reputation Management - There is an opportunity for brand consulting and reputation management firms to help companies align their practices with their projected image and values to enhance public perception and trust.
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