The Active Life Campaign Advocates Meeting on the Web & Playing Outside
Meghan Young — June 24, 2011 — Marketing
References: activelifehq.org & ibelieveinadv
The Active Life ad campaign is addressing two huge epidemics of modern society in many Western worlds: social media and obesity. It is an organization that utilizes online communities to spur healthy activities so as to make it the norm in all sectors of society.
Conceived by US-based ad agency Latinworks, the Active Life ad campaign cutely illustrates the organization's mission through miniature displays of online profile pictures participating in outdoor activities such as playing with kites and on swings.
The Active Life ad campaign encourages healthy lifestyles through the use of modern technology like online communities and social media. With popular tilt-shift photography techniques and dioramas, the ad agency embraces a more playful way of addressing obesity concerns that appeals to children and adults alike.
Conceived by US-based ad agency Latinworks, the Active Life ad campaign cutely illustrates the organization's mission through miniature displays of online profile pictures participating in outdoor activities such as playing with kites and on swings.
The Active Life ad campaign encourages healthy lifestyles through the use of modern technology like online communities and social media. With popular tilt-shift photography techniques and dioramas, the ad agency embraces a more playful way of addressing obesity concerns that appeals to children and adults alike.
Trend Themes
1. Healthy Online Communities - Utilizing online communities to promote healthy active lifestyles.
2. Playful Advertising - Using playful and creative advertising techniques to promote health and wellness.
3. Social Media for Good - Using social media platforms to promote healthy habits and lifestyles.
Industry Implications
1. Advertising - Opportunities for advertising agencies to develop campaigns promoting healthy lifestyles using new and creative techniques.
2. Health and Wellness - Health and wellness industry can leverage the use of online communities and social media platforms to promote healthy lifestyles.
3. Technology - The technology industry can contribute to the development of online communities and social media platforms that can be utilized to promote healthy habits and activities.
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