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Socially Minded Lifestyle Brands

Elvis & Kresse Creates Accessories out of Reclaimed Fire Hoses

— June 24, 2011 — Social Good
Having been featured in Vogue, Wired, Marie Claire, Country House & Home and Harper’s Bazaar, Elvis & Kresse is a heavyweight in the eco fashion industry. Everyone from Cameron Diaz, Sainsbury’s and Apple have recognized their products, which range from bags, belts, home accessories and phone cases -- all made using industrial waste that are diverted from landfills. Elvis & Kresse not only use decommissioned fire hoses; the lifestyle accessories also bring repurposed sail cloth, Air Traffic Control flight strips, coffee sacks, cardboard and parachute silks into the mix.

What is less known when it comes to Elvis & Kresse is the social side of things. Firstly, 50% of profits from the Elvis & Kresse fire hose line go to the Fire Fighters Charity, which is a non-profit organization that aims to enhance the quality of life for former firefighters -- many of whom suffer from physical injuries that occurred while on duty. Secondly, Elvis & Kresse employs workers from Poole’s Remploy factory, an organization that helps people with disabilities find work.

In addition to their commitment to the Fire Fighters Charity, Elvis & Kress also make donations to charities, which in the past have included Comic Relief, WWF, Help for Heroes, The Wessex Autistic Society, the Costa Foundation, Union Hand Roasted, Bettys and Taylors and the David Williamson Rwanda Foundation.

Elvis & Kresse is an intriguing blend of social and environmental good, and thus adhering to the triple bottom line.

Contact Information:
Elvis & Kresse Website
Eako Ltd

Rear of Remploy Building

14 Alder Hills

Poole

BH12 4AS

England

Telephone: +44 1202 744 800
Trend Themes
1. Eco Fashion - Opportunity for brands to create accessories and clothing using industrial waste to reduce landfill waste and promote sustainability.
2. Socially Conscious Brands - Brands can align with non-profit organizations and incorporate social causes in their business models to make a positive impact on society.
3. Triple Bottom Line - Businesses can focus on social, environmental, and financial performance to create a sustainable and socially responsible business model.
Industry Implications
1. Fashion - Fashion brands can explore the use of industrial waste materials to create sustainable and eco-friendly products.
2. Non-profit Organizations - Non-profit organizations can collaborate with brands to create mutually beneficial partnerships that support social causes and raise awareness.
3. Sustainability - Companies in various industries can incorporate sustainable practices and social initiatives to align with consumer demand for socially responsible products and services.
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