The 2D/3D Chair Takes the Hat Rack to New Heights
Michael Hines — June 24, 2011 — Art & Design
References: green.dti.ne.jp & dezeen
The 2D/3D Chair is a mind-boggling art installation created by Yoichi Yamamoto Architects for an Issey Miyake store in Tokyo. The installation mixes 2D and 3D art to create a curious set of chairs that look as if they are built into the floor.
You might be surprised to hear this, but the 2D/3D Chair installation was actually created to advertise hats! From one angle, these chairs appear to be perfectly normal, their seats white and their legs standing on the floor. A closer inspection reveals (surprise) that only the tops of these chairs are real, with the bottoms cleverly painted on. 3D art on a 2D surface is becoming more and more common these days, but this is the first time I have ever seen it used to market a product. Here's hoping that other stores pick up on this trend and run with it to make either their stores more fun or to market their products.
You might be surprised to hear this, but the 2D/3D Chair installation was actually created to advertise hats! From one angle, these chairs appear to be perfectly normal, their seats white and their legs standing on the floor. A closer inspection reveals (surprise) that only the tops of these chairs are real, with the bottoms cleverly painted on. 3D art on a 2D surface is becoming more and more common these days, but this is the first time I have ever seen it used to market a product. Here's hoping that other stores pick up on this trend and run with it to make either their stores more fun or to market their products.
Trend Themes
1. 2D/3D Art - Using the technique of combining 2D and 3D art to create visual illusions opens up opportunities for innovative marketing strategies.
2. Interactive Advertising - Taking advantage of interactive installations, like the 2D/3D Chair, can enhance customer engagement and create memorable brand experiences.
3. Immersive Retail - Integrating immersive art installations within retail spaces can attract customers, drive foot traffic, and differentiate brands from competitors.
Industry Implications
1. Art and Design - Artists and designers can explore the possibilities of combining 2D and 3D art techniques to create visually captivating installations for various venues and purposes.
2. Advertising and Marketing - Advertisers and marketers can incorporate interactive and immersive art installations in their campaigns to capture and retain consumer attention.
3. Retail - Retailers can adopt immersive art installations like the 2D/3D Chair to attract customers, increase brand engagement, and boost sales.
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