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Consumer Choice-Makers

'Just buy this one' Takes the Guessing Out of Online Shopping

— June 20, 2011 — Lifestyle
'Just buy this one' is an online shopping site that can help consumers navigate through the large quantities of choice. Certainly, online shopping has a become a great way to save time and energy. Although, with countless websites offering countless items, it can feel a little overwhelming when trying to decide which product is the best without a some guidance along the way. That's where Just buy this one comes in.

Reevoo, Europe's largest social commerce aggregator has introduced Just buy this one. The website takes all of the guesswork out of online shopping by using 1.3 million customer reviews to decide which product best fits you and your price range. Just buy this one finds and compares the particular product you need, analyzes the review scores, features and prices and tells you exactly which product to buy.

Just buy this one is like that friend you bring shopping who constantly says, "C'mon, just buy that one!" -- except Just buy this one has actually done its homework.
Trend Themes
1. Social Commerce Aggregator - There is an opportunity for a platform which uses data to consolidate customer reviews and recommend products across multiple online stores.
2. Intelligence-driven Shopping - There is an opportunity to create a machine learning model that uses different product features and customer reviews to recommend the perfect product.
3. Choice Simplification - There is an opportunity for a platform or service that simplifies the shopping experience by presenting the customer with the best option while filtering out other competing products.
Industry Implications
1. E-commerce - The e-commerce industry can use data and machine learning to simplify the shopping experience and improve customer satisfaction.
2. Market Research - There is an opportunity in the market research industry to develop platforms that analyze customer reviews and recommend products to e-commerce sites.
3. Artificial Intelligence - The field of artificial intelligence can make use of machine learning and natural language processing to recommend products based on a customer's preference and needs.
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