The Uncle Grey Royal Copenhagen Campaign Paints the Town Red
Jamie Danielle Munro — June 17, 2011 — Marketing
References: uncle.dk & creativecriminals
The Uncle Grey Royal Copenhagen publicity stunt leveraged the outside space of a building to paint a giant porcelain plate. Royal Copenhagen is a well-known hand-crafting porcelain shop whose sales went up 300 percent during this stunt. Now that's great advertising.
In the morning, the giant billboard featured a blank piece of porcelain overlooking the street. As the day went on, workers slowly painted the billboard to demonstrate exactly how the porcelain designs are made in the shop. This, however, was done on a much larger scale and it certainly attracted the attention of pedestrians. It did take all day to complete, but by the end the Uncle Grey Royal Copenhagen stunt was a success with sales skyrocketing in under 24 hours.
In the morning, the giant billboard featured a blank piece of porcelain overlooking the street. As the day went on, workers slowly painted the billboard to demonstrate exactly how the porcelain designs are made in the shop. This, however, was done on a much larger scale and it certainly attracted the attention of pedestrians. It did take all day to complete, but by the end the Uncle Grey Royal Copenhagen stunt was a success with sales skyrocketing in under 24 hours.
Trend Themes
1. Publicity Stunts - Leveraging unique and attention-grabbing publicity stunts can significantly boost sales and brand visibility.
2. Outdoor Advertising - Utilizing innovative outdoor advertising strategies, such as painting giant billboards, can effectively capture the attention of pedestrians and passersby.
3. Interactive Marketing - Engaging consumers through interactive marketing campaigns, like showcasing the process behind product creation, can generate significant interest and drive sales.
Industry Implications
1. Advertising and Marketing - The advertising and marketing industry can explore new avenues of creative and attention-grabbing campaigns to provide unique promotional opportunities for brands.
2. Art and Design - The art and design industry can collaborate with brands to create visually striking and interactive installations for advertising purposes.
3. Retail - The retail industry can leverage disruptive advertising techniques to increase brand awareness and drive sales in a competitive market.
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