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Retro Pop Packaging

The SANS Natural Diet Soda is All Natural & Brilliantly Branded

— June 16, 2011 — Lifestyle
The new SANS Natural Diet Soda is a revolutionary pop beverage that contains no calories, no artificial sweeteners, flavors or colors and is free of nasty chemicals including GMOs and erythritos.

In addition to the health-friendly qualities, the SANS Natural Diet Soda has been packaged in an appealing and amusing way. The packaging of these sodas was designed by OFB and features a retro-styled look with fun, vibrant colors. The soda cans are adorned in colors complementary to their delicious flavors. The calorie-free drink is available in cola, orange, lemon lime, black cherry and root beer. OFB created two looks for the SANS Natural Diet Soda cans, one in black and one in white. These sodas are equally as stylish as they are stylish and will certainly cause some buzz this summer.
Trend Themes
1. Retro-styled Packaging - Companies can use fun, vibrant colors and retro-styled packaging to create a unique, eye-catching product that stands out on shelves.
2. Health-friendly Beverages - The trend towards healthier, all-natural and chemical-free beverages shows no signs of stopping.
3. Variety in Low-calorie Beverages - Offering a wide range of flavors in low-calorie beverages can appeal to a wider audience of health-conscious consumers.
Industry Implications
1. Beverage Industry - The beverage industry can continue to innovate by creating healthier options for consumers, while also designing clever and fun packaging.
2. Food and Beverage Packaging Industry - Designing imaginative and playful packaging can help distinguish a brand in a competitive marketplace, capturing the attention of consumers.
3. Natural Food Industry - By transitioning to natural, chemical-free ingredients, businesses can attract and retain health-conscious consumers looking for healthier options.
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