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Plug and Play Print Ads

The Skol Sensation Audio Print Ads Revolutionizes Print Advertising

— June 15, 2011 — Marketing
Print advertising may be a dying medium with the rapid rise of the Internet and social media, but, with the Skol Sensation audio print ads, companies can make print advertising interactive and tech-savvy, subsequently finding a place in magazines and newspapers.

The first of its kind, this plug and play print advertisement from Skol Sensation was designed to promote a music festival in Brazil. The company came up with the revolutionary idea of embedding an audio message on the cover of Playboy magazine. A mini-chip has been inserted in the cover and users can listen to an audio message (whispered by a seductive woman's voice to target the appropriate audience) simply by plugging a headset in the jack.

This genius innovation can be adapted by many marketing companies as well as brands looking to expand their advertising domain.
Trend Themes
1. Interactive Print Advertising - Skol Sensation's audio print ads use technology to make print advertising more interactive and engaging for readers.
2. Plug-and-play Advertising - Skol Sensation's audio print ads use a mini-chip and headset to create an easy, user-friendly experience for readers, opening the doors for other plug-and-play advertising opportunities.
3. Multisensory Advertising - Skol Sensation's audio print ads tap into the user's sense of hearing and touch in addition to sight, creating a multisensory advertising experience that other brands and companies could work to replicate.
Industry Implications
1. Marketing - Marketing companies can adopt Skol Sensation's plug-and-play print advertising technology to create innovative and engaging campaigns for their clients.
2. Print Advertising - Print advertising companies can incorporate Skol Sensation's audio print ads to create tech-driven, interactive ads and attract new clients.
3. Consumer Electronics - The plug-and-play technology used in Skol Sensation's audio print ads could be adapted by consumer electronics companies to expand product offerings and create new sources of revenue.
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