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Gender-Bending Makeup Canvases

Oriental Spirit in Factice June 2011 Channels Chinese Culture

— June 13, 2011 — Fashion
Models Tobias Brahmst and Valentin Excoiffier are transformed into gender-bending living canvases for Oriental Spirit in Factice June 2011. The beauty editorial features the makeup artistry of Min K, who channeled traditional Chinese ink paintings while creating the models' unusual look.

Photographer Michelle Du Xuan captured the duo against neutral backgrounds of pink and gray, while stylist Benjamin Bretel and hair stylist Daria Slusarczyk finished the models' androgynous aesthetic with bubble wrap flowers, carefully sculpted hair and feathery fascinators.

Joffrey Montes was the assistant for Oriental Spirit in Factice June 2011, while Ruud Van Dorn took care of the image retouching. This gender-bending editorial proves that female models aren't the only ones in the fashion world who can rock a face full of artistic makeup.
Trend Themes
1. Gender-bending Makeup - The trend of using makeup to blur traditional gender lines creates opportunities in the beauty industry for new product development and marketing strategies.
2. Traditional Cultural Influence on Fashion - The trend of using traditional cultural elements in modern fashion design and editorial photography offers opportunities for innovation in the fashion industry, particularly in product design and branding.
3. Androgynous Aesthetics - The trend of creating an androgynous look in fashion and beauty can lead to opportunities for innovation in both industries, particularly in product development and marketing strategies that appeal to consumers seeking gender-fluid options.
Industry Implications
1. Beauty - The beauty industry can capitalize on the trend of using makeup to blur traditional gender lines by developing new products that appeal to consumers seeking gender-fluid options.
2. Fashion - The fashion industry offers opportunities to use traditional cultural elements in modern design and editorial photography to create innovative products and branding strategies that appeal to consumers seeking unique and culturally influenced fashion options.
3. Photography - The trend of using traditional cultural elements in fashion and beauty editorials presents opportunities for photographers to create visually stunning images that appeal to consumers seeking unique and culturally influenced art.
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