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Arcade Skate Parks

The Mountain Dew Skate Pinball Ad Features an Epic Extreme Sports Arena

— June 9, 2011 — Marketing
For those who have wondered what it'd be like to be in the environment of a pinball machine, the Mountain Dew Skate Pinball commercial will answer that question.

As expected, the Mountain Dew Skate Pinball ad suggests that if you were in the classic arcade game, you'd have loads of fun. The audience is taken through the view of a skateboarder doing ollies and kick-flips as he navigates through the lights of the machine. Then, things really elevate when the multi-ball bonus is achieved resulting in a BMX rider and another skate cruiser popping out to show off their skills.

If businesses are looking to build a new skate park but can't figure out the theme, then this ad should serve as the perfect inspiration. I don't know why no one has thought of it in the first place.
Trend Themes
1. Skate Pinball - Combining skateboarding and pinball games to create a unique park experience.
2. Multi-disciplinary Extreme Sports Park - Offering an array of extreme sports activities in one location in a pinball game environment.
3. Interactive Skate Park - Integrating technology to create an interactive skate park environment with sound and light displays.
Industry Implications
1. Sporting Goods - Opportunities for gear and equipment manufacturers and suppliers to cater to a new niche market for extreme sports parks and experiences.
2. Theme Park and Attractions - Opportunities to expand existing theme park and attraction offerings with unique extreme sports experiences modeled after interactive arcade games.
3. Advertising and Marketing - Opportunities for marketers and advertisers to use unique environments like skate pinball parks to showcase their products in innovative ways.
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