The Coimbra 'Ex-Girlfriend' Ad Gets in the Way of Love
Emily Evans — June 7, 2011 — Marketing
References: adsoftheworld
Have you ever found yourself pretending to text, making a fake phone call or ignoring the doorbell just to stay away from an ex, like the one in this Coimbra 'Ex-Girlfriend' ad? Well if you have, you are certainly not alone as many people dodge interactions like that on a daily basis.
Pretending to text or faking a phone call seems to be a daily routine for many people who dread certain awkward social interactions. This Coimbra 'Ex-Girlfriend' ad showcases an extreme scenario in which a love-infested young girl is attempting to reach the object of her affection -- unsuccessfully, that is. The text featured in the print ad reinforces Coimbra's humorous message "don’t let anyone pass through your door."
Pretending to text or faking a phone call seems to be a daily routine for many people who dread certain awkward social interactions. This Coimbra 'Ex-Girlfriend' ad showcases an extreme scenario in which a love-infested young girl is attempting to reach the object of her affection -- unsuccessfully, that is. The text featured in the print ad reinforces Coimbra's humorous message "don’t let anyone pass through your door."
Trend Themes
1. Avoidance-socializing - Opportunity for companies to create innovative solutions that help people navigate and avoid uncomfortable social interactions.
2. Humorous-advertising - Disruptive innovation opportunity for brands to use humor as a way to engage with consumers and deliver memorable advertising.
3. Unconventional-messaging - Opportunity for companies to break traditional advertising norms and employ unconventional messaging techniques to capture consumer attention.
Industry Implications
1. Technology-apps - Opportunity for app developers to create social networking apps that provide users with tools to avoid certain social interactions or awkward encounters.
2. Entertainment-advertising - Disruptive innovation opportunity for advertising agencies to incorporate humor and comedic storytelling techniques to create engaging and memorable advertisements.
3. Marketing-communication - Opportunity for marketers to experiment with unconventional messaging and communication strategies to stand out in a crowded advertising landscape.
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