IBM Smarter Planet Ads Promote Greener Living Around the Globe
Emily Evans — June 4, 2011 — Eco
References: ibm & adsoftheworld
The best way for a company to blend in and become accepted by an increasingly eco-conscious society is to do what these IBM Smarter Planet ads have done. Eight separate ads were released in the latest series for the IBM brand by advertising agency Ogilvy & Mather in Paris.
Each of the eight IBM Smarter Planet ads are visually different, yet they have commonalities in their style and message that help them to be recognized immediately as a print series.
Separate messages are included in each individual ad that highlight efforts IBM is making to be more environmentally aware and proactive. For example, one ad features text that reads, "Now fresh air freezes energy costs. In Boulder, Colorado, IBM uses the cold climate to help cool its data center, reducing cooling costs by almost 50%." The ads demonstrate just how serious IBM is about going green.
Each of the eight IBM Smarter Planet ads are visually different, yet they have commonalities in their style and message that help them to be recognized immediately as a print series.
Separate messages are included in each individual ad that highlight efforts IBM is making to be more environmentally aware and proactive. For example, one ad features text that reads, "Now fresh air freezes energy costs. In Boulder, Colorado, IBM uses the cold climate to help cool its data center, reducing cooling costs by almost 50%." The ads demonstrate just how serious IBM is about going green.
Trend Themes
1. Eco-conscious Advertising - Opportunity for companies to promote their environmental efforts in visually creative and impactful ways.
2. Brand Recognition Through Consistency - Using a consistent style and message across ads can help establish a recognizable print series.
3. Proactive Environmental Initiatives - Promoting eco-friendly practices and innovations can demonstrate a company's commitment to sustainability.
Industry Implications
1. Advertising - Ad agencies can leverage eco-conscious messaging and creative design to meet the demand for sustainable branding.
2. Technology - Tech companies, like IBM, can showcase their environmental initiatives and how they integrate sustainability into their operations.
3. Data Centers - Innovative solutions in data center cooling can provide cost savings and environmental benefits for companies in the IT industry.
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