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Social Media Refrigerators

The Tweeting Fridge Reminds You to Drink Your 8 Glasses a Day

— June 2, 2011 — Lifestyle
In the modern, digital world, social media is the most effective way of conveying a message to the world -- especially one that carries a great deal of importance. So what better way to make sure kids and adults alike are getting their eight glasses of water a day than to use a tweeting fridge?

The fridge sends a reminder tweet with a fun fact about water consumption every time it's opened! Founded in Brazil, where Brazilian citizens drink 40% less than the recommended two-litres a day, the fridge has the goal to remind people to drink water more often.

Sooner rather than later, parents will be tweeting at their kids from across the dinner table: "@mychild Eat your veggies or #nodessert!"
Trend Themes
1. Smart Refrigerators - Developing refrigerators with smart technology integrated to monitor and remind of water and food intake.
2. Internet of Things (iot) Appliances - Creating a network of household appliances connected to the internet to monitor water intake and other health-related metrics.
3. Gamification of Health Habits - Designing interactive health-related products that use gamification to motivate people towards healthier choices.
Industry Implications
1. Home Appliance Industry - Integrating smart technology and IoT into traditional household appliances like refrigerators and ovens to increase functionality.
2. Health and Wellness Technology Industry - Using technology to monitor and improve health-related metrics like water, food intake and physical activities.
3. Digital Marketing Industry - Exploring new communication channels including social media to reach and influence customers' health habits and daily routines.
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