Jimmy Buffett's Margaritaville Gets THQ Treatment
For those Facebook users who are longing to waste away in Margaritaville, rejoice, as Zynga rival THQ has just announced a musical collaboration similar to GagaVille.
The Jimmy Buffett song has been a cult classic since its release and the collaboration is ideal. With the add-ons of virtual items such as some Buffett-inspired drinks as well as music and the Margaritaville adventure, it will be hard for THQ and Jimmy Buffett fans to resist.
The Margaritaville THQ application is set to release this fall. According to THQ's press release, "Margaritaville Online players can party in paradise with friends, build a bar, form a band, throw parties and embark on tropical adventures in an open world full of island entertainment and playful mini-games. A virtual trip to the tropics set to a soundtrack of classic Buffett tunes."
The Jimmy Buffett song has been a cult classic since its release and the collaboration is ideal. With the add-ons of virtual items such as some Buffett-inspired drinks as well as music and the Margaritaville adventure, it will be hard for THQ and Jimmy Buffett fans to resist.
The Margaritaville THQ application is set to release this fall. According to THQ's press release, "Margaritaville Online players can party in paradise with friends, build a bar, form a band, throw parties and embark on tropical adventures in an open world full of island entertainment and playful mini-games. A virtual trip to the tropics set to a soundtrack of classic Buffett tunes."
Trend Themes
1. Social Media Games - THQ's collaboration with Jimmy Buffett shows the trend of incorporating iconic songs into social media games.
2. Virtual Items - The addition of virtual items such as Buffett-inspired drinks in the Margaritaville THQ application highlights the trend of offering unique virtual items in games.
3. Open World Gaming - The Margaritaville Online game by THQ showcases the trend of open world gaming experiences set in specific themed environments.
Industry Implications
1. Gaming - The collaboration between THQ and Jimmy Buffett demonstrates disruptive innovation opportunities in the gaming industry to create social media games that resonate with fans.
2. Music - The incorporation of classic Buffett tunes in the Margaritaville Online game presents disruptive innovation opportunities in the music industry to expand the reach of iconic songs through virtual experiences.
3. Hospitality - The Margaritaville THQ application suggests disruptive innovation opportunities in the hospitality industry to create virtual tropical experiences and engage customers in a unique way.
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