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Fib-Focused Music Videos

The 'Them Changes' Lie to Me Video Gives Plenty of Perspective

— May 26, 2011 — Pop Culture
One of the latest bands to come out of North London `Them Changes' has just released its debut single Lie To Me. The video features clips of history's best known liars, from Blair and Nixon to Clinton and Hitler, alongside cultural fictional icons Pinocchio and Homer Simpson.

'Them Changes' was influenced by the choppy directness of The Police, the guitar driven hooks of Cream and the soulful delivery of old Stax and Motown performers. With passionate, on-the-edge vocals, beautifully controlled guitar attacks and some of the most innovative drumming around, this trio is a formidable combination.

'Them Changes' performs at its monthly night ‘Hooligan Soup’ at the Wheelbarrow, Camden. The band's recent recordings with Ian Davenport at Courtyard Studios, such as In the Dark and You Stand Alone, have the potential to become anthems for the next generation.
Trend Themes
1. Fib-focused Music Videos - Opportunity to disrupt the music video industry by incorporating historical and fictional figures in a creative way.
2. Directness in Musical Influences - Innovation opportunity for musicians to combine the choppy directness of The Police, guitar-driven hooks of Cream, and soulful delivery of old Stax and Motown performers.
3. Monthly Music Events - Opportunity to disrupt the live music industry by organizing regular monthly events like 'Hooligan Soup' to showcase emerging talents.
Industry Implications
1. Music Video - Exploring new ways to incorporate historical and fictional figures in music videos can revolutionize the way artists tell visual stories.
2. Music Production - Incorporating directness inspired by influential bands and genres can drive innovation in music production techniques and styles.
3. Live Music - Organizing monthly music events can disrupt the traditional concert model and provide a platform for up-and-coming artists.
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