The CPD Prevention and Citizenship Ads Advocate Safe Sex
Meghan Young — May 23, 2011 — Lifestyle
References: rgacom.br & ibelieveinadv
Sometimes one has to be incredibly explicit when driving home a message and the CPD Prevention and Citizenship ad campaign is just that. It basically shows just how dangerous sex can be if the necessary precautions advised (such as using condoms) are not taken.
Considering that sex itself sells, the CPD Prevention and Citizenship ad campaign uses it to make their point. Conceived by Brazil-based ad agency RGA Comunicação, the two print ads show a sensual couple getting it on in otherwise unromantic settings. These settings include on top of a coffin and inside a grave.
Each image is paired with the slogan 'Aids Kill. Be Safe.' The CPD Prevention and Citizenship ad campaign was art directed by Alexandre Pons and photographed by NutsLocomotyva.
Considering that sex itself sells, the CPD Prevention and Citizenship ad campaign uses it to make their point. Conceived by Brazil-based ad agency RGA Comunicação, the two print ads show a sensual couple getting it on in otherwise unromantic settings. These settings include on top of a coffin and inside a grave.
Each image is paired with the slogan 'Aids Kill. Be Safe.' The CPD Prevention and Citizenship ad campaign was art directed by Alexandre Pons and photographed by NutsLocomotyva.
Trend Themes
1. Explicit Advertising - Opportunity for businesses to create explicit ad campaigns to drive home important messages and create impact.
2. Sexual Health Education - Growing trend of using sexuality to raise awareness about safe sex and transmit messages about preventing sexually transmitted diseases.
3. Unconventional Messaging - Rise in campaigns that use provocative and unconventional visuals and settings to capture audience attention and convey a message.
Industry Implications
1. Advertising - Advertising agencies can seize the opportunity to develop attention-grabbing campaigns that tackle important social issues through explicit communication strategies.
2. Healthcare - Health organizations and sexual health advocacy groups can explore innovative ways to educate the public about safe sex practices and the prevention of AIDS and other sexually transmitted diseases.
3. Photography - Photographers and visual artists can experiment with unconventional settings and provocative imagery to create impactful messages for advertising campaigns and social awareness projects.
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