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$200,000 Lamborghini Canvas

Custom Auto Paintjob

— November 12, 2007 — Autos
I've always wondered what artists do when they mess up a brush stroke after 6 hours of working on a piece. Do they make it work or trash the whole thing and start over? There is no starting over with this painting where the canvas is a Lamborghini. Wow! I love it. The design is eclectic-tribal tattoo-anime (my personal, non-artist description of this wicked paint job).

Implications - For the small sector of excessively wealthy people, it may not be enough to have the most expensive, most exclusive car on the market. Because of this, the market for customization is a rapidly expanding one as consumers seek to heighten the level of exclusivity that comes with their high-end products.
Trend Themes
1. Customization of Luxury Products - The market for customization is rapidly expanding as wealthy consumers seek to heighten the level of exclusivity that comes with their high-end products.
2. Personalized Artistic Auto Paintjobs - Consumers are increasingly looking for unique and custom artistry on their luxury vehicles, creating opportunities for artists and designers to offer personalized auto paintjobs.
3. Luxury Brand Collaborations with Artists - Luxury brands can collaborate with artists to create limited edition custom paintjobs, tapping into the demand for exclusive and artistic luxury products.
Industry Implications
1. Automotive Customization - The automotive customization industry can cater to the rising demand for personalized and exclusive auto paintjobs.
2. Luxury Automotive - Luxury car manufacturers can explore collaborative partnerships with artists to offer personalized and limited edition paintjobs, enhancing the exclusivity of their products.
3. Art and Design - Artists and designers specializing in automotive art can capitalize on the growing demand for unique and custom paintjobs on luxury vehicles.
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