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Diamond Studded Credit Cards

— November 12, 2007 — Luxury
If you thought you looked important with your platinum American Express card, think again. The smart card maker and online game provider, GK Power, has made a new, high-concept credit card for the real VIP customers.

You may be thinking what makes this credit card different from others, well, it's the fact that this plastic card is embedded with diamonds!

"GK Power, a Seoul-based smart card maker and online game provider, developed the luxury card and began selling it to local and overseas banks last year. Recently, it signed a $175,000 contract with Dubai First Bank in September to supply 1,000 cards _ worth 300 times more than conventional plain plastic cards _ for the bank's most valued clients.

Kim says this is just the beginning of the high-end card market that the company is looking to step into in the U.S., China, Europe and the Middle East."

Implications - Though their surroundings have changed, human beings still value peer-to-peer competition in the form of prestige and the battle to have more than one's fellow man.
Trend Themes
1. Luxury Credit Cards - Opportunity for credit card companies to create high-end, luxury cards embedded with unique materials or features to cater to VIP customers.
2. Smart Card Technology - Potential for smart card makers to integrate advanced technologies, such as NFC or biometrics, into credit cards for enhanced security and convenience.
3. Customized Payment Solutions - Demand for personalized credit cards that allow customers to choose unique designs, materials, or add-ons, providing a sense of exclusivity and self-expression.
Industry Implications
1. Credit Card Companies - Opportunity for credit card companies to tap into the luxury market segment and design high-end cards with unique features to attract affluent customers.
2. Smart Card Manufacturing - Potential for smart card manufacturers to collaborate with luxury brands or financial institutions to create premium credit cards embedded with advanced technologies.
3. Payment Card Personalization - Emerging industry focused on offering customized credit card solutions, allowing customers to personalize their cards with unique designs, materials, or features.
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