Ideas
Explore the world's #1 largest database of ideas and innovations, with 462,330 inspiring examples.
Trend Reports
Discover why 1,242 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,986 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,242 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,986 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,213 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 462,330 cutting edge ideas.

Swearing Storybooks

Adam Mansbach's Go the F@*K to Sleep Book is a Grown-Up Read for Parents

— May 11, 2011 — Unique
Many parents can relate to Adam Mansbach's Go the F@*K to Sleep book due to many sleepless nights staying up to take care of the kids. Children are notorious for always wanting their parents to read one more story before bed, and so the Go the F@*K to Sleep book comes about as a solution. Adam Mansbach's Go the F@*K to Sleep storybook is funny and relatable for frustrated parents.

The bedtime book is quoted on website Incredible Things as “profane, affectionate, and radically honest, Author Adam Mansbach’s verses capture the familiar—and unspoken— tribulations of putting your little one down for the night. In the process, they open up a conversation about parenting, granting us permission to admit our frustrations, and laugh at their absurdity.”

Adam Mansbach's Go the F@*K to Sleep storybook is a must read for all parents, babysitters and future parents!
Trend Themes
1. Adult Storybooks - The trend of adult storybooks presents an opportunity for authors to cater to the humor and frustrations of parents.
2. Explicit Language in Children's Books - The trend of using explicit language in children's books provides an avenue for authors to tap into the relatable frustrations of parents, creating humorous and honest content.
3. Open Conversations About Parenting - The trend of exploring candid and honest conversations about parenting through books allows for a deeper understanding and empathy among parents, providing an opportunity for authors to address unspoken frustrations and create relatable content.
Industry Implications
1. Publishing - The publishing industry can embrace the trend of adult storybooks to cater to the niche market of frustrated parents looking for humor and relatability in their reading material.
2. Children's Literature - The children's literature industry can disrupt the traditional narrative by introducing books that use explicit language to capture the frustrations and humor of the parental experience.
3. Parenting Resources - The parenting resources industry can incorporate the trend of open conversations about parenting to provide support and guidance to parents who may feel hesitant or frustrated.
2.3
Score
Popularity
Activity
Freshness