The New Balance Lake Distric Pack Pays Homage to British City Flimby
Michael Hines — May 5, 2011 — Fashion
References: newbalance & highsnobiety
New Balance is coming off their recent patriotic kick with the Lake District Pack, a collection of three 576s designed to represent jolly old England. The New Balance Lake District pack has been specifically designed to represent the area around the English city of Flimby, home to lakes (one would assume) as well as a New Balance factory.
Each shoe in the New Balance Lake District pack comes complete with a Union Jack on the heel and a map of the surrounding topography on the tongue. Proving that beauty really is about what's inside, each shoe has the aforementioned tongue map sketched into its inner hell. Overall, the shoe isn't too loud but is still proud. People of Flimby, this shoe is for you.
Each shoe in the New Balance Lake District pack comes complete with a Union Jack on the heel and a map of the surrounding topography on the tongue. Proving that beauty really is about what's inside, each shoe has the aforementioned tongue map sketched into its inner hell. Overall, the shoe isn't too loud but is still proud. People of Flimby, this shoe is for you.
Trend Themes
1. Patriotic Footwear Collections - The creation of shoe collections inspired by local regions or countries represents an opportunity for companies to tap into national pride and emotional connections that consumers may have with their home countries or regions.
2. Topography-inspired Shoe Designs - Designing shoes that depict the topography of the regions or areas that inspire them adds a unique and visually appealing touch to shoe collections and is an innovative way to incorporate local features into product design.
3. Inner Sole Artwork - Incorporating detailed artwork into the inner soles of shoes presents a disruptive innovation opportunity, as it allows companies to add value and interest to their product by providing consumers with a hidden surprise.
Industry Implications
1. Footwear Manufacturing - The creation of shoe collections that pay homage to specific cities or regions within a country may help footwear manufacturing companies to differentiate their product offerings and appeal to consumers' national pride.
2. Tourism - Creating shoe collections that represent specific areas or regions within a country may create opportunities for tourism promotion, particularly for regions that may not be as well-known to tourists.
3. Fine Art - Incorporating detailed artwork into the inner soles of shoes represents a potential crossover between the fashion industry and the fine arts, providing a unique opportunity for collaboration between these two industries.
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