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Dancing Typography

The Dance Writer App Turns Words into a Choreographed Dance Sequence

— May 3, 2011 — Tech
Font creators and typography experts Typotheque have fused type and art with an interactive app for both the iPhone and iPad called Dance Writer. The Dance Writer app contains elegant model Valentina Scaglia, who performs every letter in the alphabet through choreographed dance.

The footage is from the interactive installation at Experimenta Lisbon in 2009. With the footage from the event, Typotheque teamed up with programmers Resolume to allow people to share their own words and messages to friends in the world of dance. The Dance Writer app is only $2.99 and is perfect for any lover of typography and dance.

Try out the Dance Writer on your iPhone and iPad and see if your friends can decode the danced messages you send them.
Trend Themes
1. Interactive Typography - Disruptive innovation opportunity: Develop new interactive apps that combine typography and art to create engaging experiences.
2. Personalized Messaging - Disruptive innovation opportunity: Create platforms that allow users to share personalized messages through unique and creative mediums, such as choreographed dance.
3. Multimedia Collaboration - Disruptive innovation opportunity: Explore partnerships between designers, artists, and programmers to create immersive multimedia experiences that blend different creative disciplines.
Industry Implications
1. Typography - Disruptive innovation opportunity: Introduce new technologies and applications that push the boundaries of traditional typography and redefine how people interact with written communication.
2. Art - Disruptive innovation opportunity: Combine technology and art to develop interactive installations and apps that offer unique and immersive experiences to viewers and participants.
3. Digital Content Sharing - Disruptive innovation opportunity: Build platforms and tools that enable users to share digital content in innovative ways, such as sharing personalized dance messages to friends.
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