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Villain Loyalist Ads

The Mario Propaganda Set by Fro Design Co. Will Turn You Against the Plumber

— April 19, 2011 — Pop Culture
The Mario Propaganda pieces from Fro Design Co. were designed from the perspective of Bowser's regime. The villainous monster is trying to garner a sense of loyalty from his army of mishmash critters to stand up to the super plumber.

Featured in the Mario Propaganda set are four designs titled Victory!, The Enemy, Power Ups and The Boos. Each one encourages Bowser's evil minions to keep getting in the way of the famed Super Mario. Each piece is 11 by 17, with only 100 of each individual piece in the series.

After seeing the Mario Propaganda series, you will be wishing there was a way to play the game from the perspective of Bowser. The story could make sense as the Mario Propaganda spreads the idea that it's actually Mario wrecking havoc in their world.
Trend Themes
1. Villain Loyalist Advertising - Opportunity for companies to create advertising campaigns from the perspective of the antagonist in familiar stories and characters.
2. Pop Culture Propaganda - A trend in which popular and beloved characters are depicted in propaganda-style art, allowing for new interpretations and fan engagement.
3. Cultivation of Antagonist Fanbases - Emerging trend of embracing and celebrating the villains and antagonist characters in pop culture, providing new and lucrative market opportunities.
Industry Implications
1. Gaming - Opportunity for game developers to create alternate game versions from the standpoint of the antagonist in popular franchises.
2. Art - Emerging market for propaganda-style artwork featuring popular and iconic characters in a new and unique style.
3. Media and Entertainment - Further exploration of antagonist characters via advertising campaigns, movies, TV shows and merchandise could capitalize on the rising trend of antagonist fan bases.
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