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Illuminated Street Animation

The Vjsuave MTV Brasil Clip Brings Graphics to Real Life

— April 11, 2011 — Marketing
This amazing Vjsuave MTV Brasil clip shows why anything that's illuminated is always striking and attractive. The director has animated light graffiti, but that's not all: VJsuave projected this animation along the streets of Brazil, bringing the worlds of cartoon and reality together.

The VJsuave MTV Brasil clip tells the story of a very bored individual who decides to go out on an adventure. The audience follows this character as he runs, skips, flies and swims through the dark, enchanted streets of Sao Paolo. Eventually, he returns home and sits in front of his television after a fulfilling night out.

VJsuave directed this video as an ad for MTV Brasil. It's also an experimental urban project; if this means more works like this will follow, I await them with anticipation.
Trend Themes
1. Illuminated Street Animation - Opportunity for businesses to incorporate illuminated street animations into their marketing campaigns to create visually captivating and engaging content.
2. Light Graffiti - Potential for businesses to explore the creative use of light graffiti as a unique form of artistic expression and storytelling.
3. Cartoon-reality Integration - Businesses can explore blending animation and reality to create immersive experiences that captivate and entertain audiences.
Industry Implications
1. Advertising - Opportunity for advertising agencies to leverage illuminated street animation to create memorable and attention-grabbing campaigns.
2. Art and Design - Artists and designers can explore the use of light graffiti as a medium for creative expression and pushing artistic boundaries.
3. Entertainment - Entertainment industries, such as film and television, can explore integrating cartoon and reality to create unique and immersive storytelling experiences.
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