Cate Blanchett SK-II Clear for Life Project Will Benefit Those in Need
Chalaine Mantha — April 2, 2011 — Social Good
References: sk-ii.au & sassisamblog
Clear for Life is a new global water project that has been created by SK-II and its spokesperson Cate Blanchett. Many people around the world are living in areas where they cannot access clean drinking water, and the situation is expected to worsen over the next few years.
The SK-II Clear for Life project all started when Cate Blanchett donated an astonishing 3 million liters of clean drinking water to those in need in honor of SK-II’s 30th anniversary. The SK-II Clear for Life project plans to donate 30 million liters of water with its new program.
Cate Blanchett says that the project "is an initiative to help people whose futures are being dominated by simple, basic problems." Hopefully this will make a big impact on those who need it most.
The SK-II Clear for Life project all started when Cate Blanchett donated an astonishing 3 million liters of clean drinking water to those in need in honor of SK-II’s 30th anniversary. The SK-II Clear for Life project plans to donate 30 million liters of water with its new program.
Cate Blanchett says that the project "is an initiative to help people whose futures are being dominated by simple, basic problems." Hopefully this will make a big impact on those who need it most.
Trend Themes
1. Access to Clean Water - Opportunities for companies to invest in and create innovative technologies that can improve access to clean water for individuals and communities in need.
2. Cause Marketing - Increased use of cause marketing by companies to align their brand with social and environmental causes, as seen with SK-II and their Clear for Life project.
3. Celebrity Partnerships - More companies partnering with celebrities to raise awareness for social and environmental issues and to drive engagement with their brand, as seen with Cate Blanchett and SK-II.
Industry Implications
1. Water Purification - Opportunities for companies in the water purification industry to develop more cost-effective, efficient, and sustainable technologies to address water scarcity and improve water quality for those in need.
2. Beauty and Personal Care - Opportunities for companies in the beauty and personal care industry to incorporate social and environmental causes into their marketing strategies, as seen with SK-II and their Clear for Life project.
3. Media and Entertainment - Opportunities for companies in media and entertainment to leverage celebrity partnerships and cause marketing to promote social and environmental issues and to drive engagement with their audience.
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