The Ann Taylor AW11 Collection is Filled With Modern Mom Suits
Meghan Young — April 1, 2011 — Fashion
Stylish outfits shouldn't just be reserved for young up-and-comers, and the Ann Taylor AW11 collection shows that older women can look just as chic while still adhering to a more conservative code of conduct. These modern "mom" suits are made for business-oriented women who want to get the job done in style.
Although the Ann Taylor AW11 lookbook is filled with prim and proper looks, you can still detect a youthful influence thanks to its injection of color, younger silhouettes and edgy accessories. Furthermore, because each piece can be mixed and matched effortlessly for different occasions, this is definitely a collection that will appeal to a wide demographic of consumers.
Overall, the Ann Taylor AW11 collection is full of chic elegance.
Although the Ann Taylor AW11 lookbook is filled with prim and proper looks, you can still detect a youthful influence thanks to its injection of color, younger silhouettes and edgy accessories. Furthermore, because each piece can be mixed and matched effortlessly for different occasions, this is definitely a collection that will appeal to a wide demographic of consumers.
Overall, the Ann Taylor AW11 collection is full of chic elegance.
Trend Themes
1. Modern Mom Suits - Creating stylish workwear that appeals to the older demographic creates a huge market opportunity for clothing companies.
2. Mix & Match - Designing versatile clothing that can be worn for multiple occasions taps into the need for versatility in wardrobes and opens the door for customization and personalization.
3. Youthful Influence - Incorporating millennial fashion trends into classic designs offers a fresh take on traditional clothing and allows for cross-generational appeal.
Industry Implications
1. Fashion & Apparel - The clothing industry has the chance to tap into a new market that wants trendy, yet appropriate workwear that fits their professional and personal lives.
2. E-commerce - Creating e-commerce shops that allow users to mix and match pieces to create their own style showcases the versatility of the brand, and offers a new shopping experience.
3. Marketing & Advertising - Designing marketing campaigns that appeal to both younger and older generations is a disruptive innovation opportunity to broaden a brand's demographic appeal and attract more consumers.
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